Nebu means gold in ancient hieroglyphics, and as an Egyptian, it felt essential to root my brand in the history that has always inspired me. Jewelry became the perfect bridge between my heritage and my creative expression — a way to honor the past while creating something meaningful in the present.

When I began making jewelry, I was struck by the amount of patience, precision, and devotion required to bring a single piece to life. As I immersed myself deeper into the craft, I discovered my love for ancient techniques such as filigree and granulation — meticulous forms of metalwork that demand time, discipline, and true artistry. These methods are practiced by very few artisans today, and preserving them has become a point of pride for me. In a world dominated by mass production, keeping these traditions alive feels both rewarding and necessary. Each piece holds the soul of craftsmanship that can’t be replicated by machines.

My Egyptian heritage is woven through everything I create, from the symbolic power of ancient jewelry to the subtle beauty of traditional peasant adornments. Even my background as a dentist unexpectedly shaped my journey, giving me the refined hand skills essential for such intricate work.

Every piece of Nebu jewelry reflects my passion for history, art, and the enduring beauty of handmade craft. Through these timeless techniques, I hope to share not only jewelry — but a story, a legacy, and a piece of myself.